Why We Care
Nevada youth, particularly middle and high school age, and young adults, 18-20, are faced with an epidemic. The Centers for Disease Control and Prevention officially stated that the statistics of tobacco use, predominately e-cigarette use, among these age groups qualifies it as an epidemic. Tobacco use is the #1 cause of preventable disease, disability, and death. Recently released, the CDC’s National Youth Tobacco Survey, reported 1 of every 4 Nevada high school students reported vaping in the past 30 days. The survey also relayed that 24.1% of Nevada’s high school students are currently smoking e-cigarettes and/or vaping; that equals about 91,719 high school youth.
The Nevada Responsible Tobacco Retailer Training Program consists of a complete web-based learning platform which contain 6 modules: Federal and State Laws and Regulations, Tobacco Products Covered by Tobacco 21,Compliance Inspections & Fines and Penalties, Age Verification Techniques & Verifying Authenticity of Photo, Refusing Sales, and Health Effects of Tobacco Use: Youth & Adults.
When a secret shopper is sent in by law enforcement, and the employee sells tobacco products to the underage secret shopper, the employee can be fined, issued a criminal citation, and is often fired. The merchant may also be fined by the FDA. If this cycle continues, the merchant’s business can suffer from constant turnover and heavy fines. The result is a bad reputation and even potential closure of the store. Promoting responsible tobacco sales benefits the whole community- protect yourself, your business, and local youth by making responsible tobacco sales decisions!