Why We Care
Nevada youth, particularly middle and high school age, and young adults, 18-20, are faced with an epidemic. The Centers for Disease Control and Prevention officially stated that the statistics of tobacco use, predominately e-cigarette use, among these age groups qualifies it as an epidemic. Tobacco use is the #1 cause of preventable disease, disability, and death. Recently released, the CDC’s National Youth Tobacco Survey, reported 1 of every 4 Nevada high school students reported vaping in the past 30 days. The survey also relayed that 24.1% of Nevada’s high school students are currently smoking e-cigarettes and/or vaping; that equals about 91,719 high school youth.
The Nevada Responsible Tobacco Retailer Training Program consists of a complete web-based learning platform which contain 6 modules: Federal and State Laws and Regulations, Tobacco Products Covered by Tobacco 21,Compliance Inspections & Fines and Penalties, Age Verification Techniques & Verifying Authenticity of Photo, Refusing Sales, and Health Effects of Tobacco Use: Youth & Adults.
When a compliance inspector (secret shopper) is sent in by law enforcement, and the employee sells a tobacco product to an underage inspector, the employee can be fined, issued a civil citation, and is often fired. The merchant may also be fined by the State and/or the FDA. If this cycle continues, the merchant’s business can suffer from constant turnover and heavy fines. The result is a bad reputation and even potential closure of the store. Promoting responsible tobacco sales benefits the whole community- protect yourself, your business, and local youth by making responsible tobacco sales decisions!